Branding is needed for anyone who wants to draw attention to their personality or business.
Personal branding is important for bloggers and freelancers, because a professional image increases the number of orders for advertising and thus stimulates revenue growth.
Personal branding gives experts the opportunity to: raise the price of services, find large, profitable clients, set their working principles, define the framework of their business and set the trends and direction of their field.
If you are in the e-commerce business personal brand, is also important. Customers are more likely to buy when they feel an emotional connection, which can only be between people. By developing a personal brand, you show that behind the facade of the company is a talented person, a professional in his field.
With the owner’s personal brand, the company gets a human face and an additional tool for promotion. A strong owner’s personal brand:
– creates a clear, predictable image that attracts customers, investors, increases employee loyalty;
– lowers advertising costs;
– differentiates features from competitors;
– facilitates company growth.
Ideally, there should be a real person and his story behind the company. In the West, the personal brand has long been one of the most important means of promotion.
An employee’s personal brand replaces questionnaires, resumes and autobiographies that no one reads, providing information about the candidate’s worldview, experience and qualifications.